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FTC Ruling Might Affect Video Game Reviews

By Dr. Evelyn Thorne | January 01, 0001

A unanimous ruling by the Federal Trade Commission today would update truth-in-advertising language to require the disclosure of “material connections” – hint, hint “cash or an in-kind payment to review a h25 com สล็อต​ product” – by the recipient of such considerations.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Bloggers, as reported earlier, are specifically mentioned by the recommendation, which has obvious implications for the specialty press covering h25 com สล็อต​ video games. “The post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. H25 สล็อต Thus, bloggers who make an endorsement must disclose the material connections H25 สล็อต they share with the seller of the product or service.” https://kotaku.com/ftc-calls-out-video-game-reviewers-in-proposed-endorsem-5313176 The pivot here is w69 slot ทาง เข้า what constitutes an in-kind payment. Games do have a value, but is agreeing to review a game an endorsement, regardless of whether the review recommends it or not? It’s also important to note these new guidelines do not themselves have the force w69 slot ทาง เข้า of law. They are: “[…] administrative interpretations of the law intended to help advertisers comply with the Federal Trade Commission Act; they are not binding law themselves. In any law enforcement action challenging the allegedly deceptive use of testimonials or endorsements, the Commission would have the burden of proving that the challenged conduct violates the FTC Act.” So there are two layers here: One, that it’s not even law and two, does it even apply to video game reviews? Either way, the singling out of a blogger’s endorsement is significant. FTC: Freebies Must Be Disclosed [Game Politics]

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